A half-page article in my newspaper (The Mercury News (part of the Bay Area News Group)) on March 24, 2020 is headlined “New Bladder Control Pill Sales May Surpass Adult Diapers By 2021”. These fake news stories appear regularly in many daily newspapers.  It had the byline T.J. Roberts; possibly a fictitious person, since a Google search reveals no science journalist with that name. And it quotes Keith Graham, Manager of Call Center Operations for BladderMax, saying how it has exceeded their expectations. One would expect a quote from a noted urologist rather than the head of a “boiler room” telephone bank. fortunately, there are other watchers who are alert, such as Science Based Medicine. And there are legitimate bladder control pills, such as Myrbetriq and SagaPro (at a price one-tenth that of Myrbetriq). One wonders why a reputable newspaper would publish such an advertisement.