There are multiple reasons that people may increase the number of alcoholic drinks they consume. The overall stress of the current pandemic leads people to turn to alcohol for relief. The absence of one’s numerous healthy alternatives, especially social ones that have been discontinued because of the pandemic can result in drinking with your spouse or other members of the household. And sitting in front of a TV set longer than in the pre-pandemic days expands the opportunity to drink. Examples are numerous.
We don’t drink a huge amount of wine, but every time we hoist an extra heavy bottle we wonder if the winery is so misguided that they think that their customers are so naïve as to believe they are getting more wine for their money. And we also think about the extra cost of shipping and the effect on the environment.
There are other containers that could be used, including Tetra-Paks, boxes, and plastic bottles, but those are so inelegant that people would never use them for dinner with guests. Even a screw-top bottle is infra dig, though we like it for more casual meals because it avoids the time and struggles with a stubborn cork.
It seems to us that an attractive non-traditional-looking bottle would be both a marketing coup and a conversation piece when one is entertaining.
A quick Web search finds that people are more concerned about THEIR weight than their wine bottle’s weight.